Tips for Optimizing Videos for YouTube

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As ranking with text-based content getting competitive, many marketers today are trying to market with videos. For most of them, YouTube is the place to upload their videos. However, ranking your videos on YouTube is no longer a walk in the park. With more than 100 hours of video content being uploaded every minute, YouTube now is the second largest search engine in the world, after Google. Just creating and uploading a video on YouTube is not going to help you get noticed. You can hire an SEO consultant to boost your YouTube SEO. If, however, you do not want to hire SEO service at the moment, you can follow the below tips to optimize your videos for YouTube.

Use the right keyword

When someone searches for a video on YouTube, they still have to use a keyword or key phrase. There is no other way. That means keywords are important. You should find the right keyword and optimize your video with it. One rule of thumb is to look for keywords that provide top video results not only on YouTube but also on Google. For instance, if your key phrase is ‘how to make pancakes’, check whether you get video results when you search Google with that key phrase. That way, you are using a keyword that will provide you traffic from Google search as well. Also, use Google Keyword Planner to check whether the keyword provides at least 500 monthly searches.

Add effective title and tags

The right title and tags make your content more easily searchable. Make sure that you use your keyword once in the title. Ideally, your title should have five words. It is always a good idea to put the keyword at the beginning of your title, if possible. When it comes to tags, consider using all related tags, so that your video not only ranks higher on YouTube searches, but also shows up more often in YouTube’s sidebar suggestions.

Write an SEO-optimized description

This is another very important tool to boost your YouTube SEO. The description is basically an introduction to your video. You should write what the video is about. Try to be specific and use bullet pointers, if possible. Keep the length about 250 words and do not forget to include keywords, ideally twice in the content. It is always a good idea to include a keyword once in the first paragraph and once anywhere in the rest of the text. It is also important to include a call-to-action at the end of your description.

Make a great video

Just optimizing your video of YouTube is not enough. You should focus on the quality of your video content. The content should be useful for the viewers. You can seek professional help for video creation, if required. This is important because YouTube puts a lot of value of the ‘watch time’. If your video has a lot of views, but poor watch time – it may still fail to impress the search engine. Views are how many times people visited your page, while watch-time is whether a visitor has actually watched your video till the end.

via Dynamic Marketing

5 Ingredients of Good SEO Copy

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The days of writing content for search bots are over. Now you need to post original content for human readers, even when your real intention is to boost your SEO. If you are planning to create content for SEO, you should keep yourself updated with the latest SEO rules. Often, when people hire SEO services, they depend on them for everything related to SEO, including SEO copywriting. The problem is; not all SEO agencies have a dedicated team for creating good content. Before hiring an SEO consultant or agency, check whether they have expertise in writing SEO copy. One good idea would be to read some of the content on their website. If you are not sure what makes a copy SEO-friendly, read here about the five elements of good SEO copy.

1. Originality of content

Search engines penalize websites that post copied or duplicate content. And if you think original content is anything that passes the Copyscape, think again! It is not only about copying words. If you steal an idea, it is still considered as plagiarism. Even rephrased content may be considered as copied content. All you need is original ideas expressed in simple, easy-to-read sentences.

2. Strong headlines

The main headline of your copy should have something to capture the attention of your audience. Studies show that a strong headline helps attract more readers to you content. If possible, use keywords in your headline so that the search bots can easily find them for relevant audience. Another good idea would be use sub headings in your post. It not only helps make your post readable, but boosts your SEO.

3. Effective titles and descriptions

Many people, even some experts, do not know the importance of creating great meta titles and descriptions. Often, these descriptions encourage readers to click on a search result. There are different character limits for titles and descriptions. You should follow that. Try to make full use of the space provided. You can even insert keywords in your title and description. One common mistake people make is that they provide a lame description of the post.

Instead, you should try and attract the attention of your prospects with something interesting. For instance, you can start with a question or state a problem and then say how the below page can help resolve the problem – all within the space provided.

4. Content that adds value

Even though you are writing for SEO, you should make your content useful for human readers. If the copy does not add value to your readers, they’ll reject it right away, no matter whether your website ranks higher in search results. So your focus should be on creating useful content.

5. Storytelling

Stirring a little emotion to your content helps make your readers think the way you want them to think. It is also called persuasive writing. You are not just presenting facts, but telling a story. And what better way to connect with someone emotionally than by telling a story? If your copy tells a story, it will easily engage your readers and encourage them to take actions. You can add a call to action at the end. It works well to turn your readers to your subscribers or your prospects to your customers.

via Dynamic Marketing

4 Things Every Small Business Owner should know about SEO in 2017

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Most SMBs today understand the importance of having a strong online presence. They know they need to use SEO as a tool to improve their online reputation. But, most of them are not sure whether they should hire an SEO expert or go for DIY SEO. As a small business owner, you may not have the time to keep yourself updated with the ever-changing Google algorithms. That’s why seeking professional help is always a good idea. That does not mean, however, that you should not even try to know the basics. You can join an SEO training course to quickly know about the SEO best practices. Here are four things to know about SEO in 2017.

1. Mobile websites are a must-have

With more and more users searching on their mobile devices, it is important for SMBs to have a mobile-friendly website. Your search ranking will depend on whether you have a mobile site and how it performs. Make sure your mobile website has a fast loading time. Consider using HTML5 instead of Flash for a more responsive design. Also, make sure that your mobile website includes all important information about your company. Use short title and description for best results.

2. Ensure strong social presence

Just doing onsite SEO is not enough. Search engines now judge your online reputation on the basis of other factors, such your social media presence. You should use multiple social media channels, including Facebook, Twitter, Instagram and Snapchat. Some of your social media content may not be indexed by search engines, but they still help give a strong SEO boost. If you are not sure how to use social media to strengthen your online presence, you can ask your SEO expert or join an SEO training course in Singapore.

3. Avoid using pop-up ads on your mobile site

Users do not like to be interrupted by pop-ups. Hence, Google recently advised against using pop-ups, especially on mobile sites. If you continue to use mobile pop-ups, you may end up seeing your search ranking plummet. The search engine clearly specifies the types of pop-ups one should not use and the types you can use. For instance, you should not use a pop-up that appears when someone visits your website or a pop-up ad that must be closed to be able to access the main content. However, you can use pop-ups for legal reasons or accepting online payment.

4. Enable HTTPS

URLs beginning with https are more secure that the ones beginning with http. You should enable https to your website to protect against hackers. In addition to making your website more safe and secure, https helps improve your site’s search ranking. Search engines like Google consider https enabled sites more reliable and thus rank them higher. Also, when visitors visit a website that is not https enabled, they get a warning that the site is not secure. This may end up increasing bounce rates on your website. And search engines like Google perceives higher bounce rates as a negative sign, which could eventually hamper your ranking.

via Dynamic Marketing

Types of Content Your Local Business Website Must Have

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If you are running a local business, you can benefit from online marketing and SEO services. However, developing content for your local business website entails a slightly different approach. Your SEO consultant can help you in this, but you may still want to know a few things. For instance, knowing the basics of Google’s Micro-Moments concept helps you understand that different people visit your website with different purposes. Some people want to know about your products, while others want to buy from you. Also, there are people who want to physically visit your store, while others may simply want to complete a task on your website.

To address the different needs of potential customers, your local business website must have different types of content. Here’s a look.

1. NAP

NAP stands for name, address, and phone number. You must provide this information on multiple pages of your website. Ideally, the contact page should include your NAP on the top right. In addition, put NAP in the header or footer of every page. Also, make sure that both human readers and search bots can easily read this information. It is also important to maintain NAP consistency. For instance, if your business is called XYZ Agency, you should not call it XYZ Company, XYZ Firm, or only XYZ. Use the same spelling everywhere. Look for typos and other errors in phone number and address as well.

2. Home Page

The home page of your website is often the starting point for your visitors. Some people look for quick information on the home page, while others may want to get more details. Your content for home page should have something for both types of customers. For instance, you can use bullet lists for those looking for quick info. At the same time, provide descriptive texts about your services or what makes you stand out from the crowd, so that visitors looking for more information are not disappointed. Another good idea would be to provide links to other pages in your website for more details. Also, consider changing the home page content every few months.

3. Contact Page

Your contact page should include your NAP, a map, detailed driving directions, information on closed days and hours, links to your social media pages and blog, payment gateway, and a call to action.

4. Customer service policy

You should also develop content on your customer service policy and distribute it among all your employees, especially your front office executives. A copy of the customer service policy may also be included on your website, so that interested customers can download and read it.

5. Reviews and testimonials

Most people today read online reviews before buying a product or service. So consider creating a page for reviews and testimonials. Have a clear policy for posting reviews and testimonials. Outline the terms and conditions for reviewers. For instance, you may choose not allow posting any reviews from unregistered visitors. That way, you can earn the trust of your customers and have more people take your reviews seriously.

In addition, you should also have a products/services page and a store locator page on your local business website.

via Dynamic Marketing

Top 4 Off-page SEO Techniques

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If you think off-page SEO is only about link building, think again. You can perform a host of other activities outside of your website with a goal to enhance your brand reputation and search rankings. An experienced SEO consultant usually performs both on-page and off-page SEO activities simultaneously to help strengthen your online presence.

While on-page SEO focuses on title, meta descriptions, internal linking, and webpage content; off-site SEO is more concerned about social media marketing, link building, article submission, and blogging. The main aim of off-page SEO is to build a positive perception of your company or show your brand in good light to both human users and search engines. If you are planning to hire SEO services, make sure the company you are hiring uses the following off-page SEO techniques, for the best results.

1. Social media

With more and more people using social networking sites like Facebook, Twitter, and LinkedIn, businesses today not only should mark their presence in these sites, but they should also have an effective game plan for social media management. If possible, you can build a dedicated team for posting, tweeting, liking, re-tweeting, and responding to comments on your social media channels. Search engines like Google usually consider social media engagement as an important indication of what value a company provides and how users perceive the brand. You can also use social bookmarking as a means to strengthen your social presence.

2. Link Building

Link building is one of the most effective off-page SEO techniques you can use. It works by having other websites referring to your website. There are many ways to earn quality back links. For instance, you can get your links posted in yellow pages, customer forums, article directories, and blog directories. It is also possible to participate in link exchange schemes. However, search engine algorithms are being upgraded constantly. So some methods of link building that used to work well in the past may do more harm than good now. Hence, it is always a good idea to hire a seasoned SEO consultant for link building.

3. Guest blogging

Guest blogging has always been an effective off-page SEO technique. However, now you need to use this tool in a slightly different way to get the best results. Earlier, marketers used to do guest blogging with the only purpose to earn back links. Now that Google penalizes any attempt to build links in exchange of something, you should not use guest blogging the same way. Instead, you should see guest blogging as an opportunity to build rapport with quality sites in your niche. For instance, you can post comments to their blogs and leave a link of your website there.

4. Infographics Submission

Infographics, as the name suggests, is a combination of text and visual content. Users today find them very useful; because they help digest loads of information quickly. There are many sites where you can submit your infographics and put a reference link to your website or blog. That is a great way to drive more traffic to your website and improve your search ranking.

via Dynamic Marketing

Signs Your Business Should Invest In SEO

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Almost every business today has a website. But, having a website doesn’t mean your company has a strong online presence. Maybe your website is nicely designed and has quality content, but it may still fail to attract the right prospects and even worse have a very low conversion rate. If you think your website is underperforming, you should hire an experienced SEO consultant to help improve your website’s search ranking. However, before you taking any such steps, you should be absolutely sure you should invest in SEO services. Here are some telltale signs your business needs professional help for SEO.

Your website not showing up in search results even when you’re searching for your company name

Imagine someone searching for your company with the exact name, but still not finding your website in the first page of Google search results! Believe it or not, this happens. Try it and if you don’t find your company on Google, be alarmed. This means your website has very low online visibility. Maybe the name of your company is quite similar to other more popular search terms, such as, another company, a product, or a service. It could also be that your website is not showing up in search results because it has been blacklisted by Google. Whatever the reason, it is high time for you to contact an SEO consultant and sort out the problem as soon as possible.

You are spending too much on PPC, but still not getting the desired results

Contrary to what most marketers believe, SEO and PPC complement each other. Typically, pay-per-click delivers quicker results, but it is quite expensive. On the other hand, SEO takes some time to deliver results, but the results are long-standing. In addition running an SEO campaign does not burn as big a hole in your pocket as PPC does. If you have been spending a huge amount of money on PPC but still not getting the results, it is time to revise your online marketing strategy. Maybe it is time to try SEO services.

Google Maps cannot locate your business

Thanks to an increasing popularity of local search, most consumers today search online for local vendors. If your business is not showing up in Google Maps, you are missing out prospects. More importantly, it is a telltale sign that your company needs to invest in SEO. Search engines spot your location and contact details from multiple online sources, such as your website, press releases, news, other sites, articles, blogs, and even YouTube videos.

If you have different names and contact numbers listed in different sources, Google may get confused and eventually refrain from listing your company in Google Maps. This means whether your website is listed in Google Maps is one of the critical factors that may affect your online reputation. Fortunately, you can correct this problem. Just ask your SEO consultant to rectify the names and contact details in all sources. Also, consider hiring a reliable SEO company that has years of experience in helping businesses improve their search rankings.

via Dynamic Marketing

4 Basic Elements of an SEO Strategy

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Isn’t it frustrating to see your competitor outranking your website? You even tend to lose your temper when you fail to understand how they are doing it. However, you must understand that SEO is changing and you have to change your online marketing strategy accordingly. If you don’t have time to keep updated with ever-changing search algorithms, it would be a good idea to hire an SEO consultant. Investing in SEO services helps you concentrate on your core business, while someone else is doing the SEO for you. However, as a smart marketer, you should at least know about the basic elements of SEO. Here’s a look.

1. Keyword research

The research for promising keywords is the first step to a successful SEO strategy. You need to learn the process of using Google AdWords Keyword Tool and for that, you can take the tutorial from YouTube. On the other hand, an experienced SEO consultant can also help you in generating relevant keywords for your site. If the keywords are not strong enough, your site will not acquire Google rank. Then your views will be affected. Remember, the longer the keyword, the less competition your site will confront with other websites for that phrase in the search engine. But this doesn’t mean you should use excessively long keywords. It could be a combination of few relevant words that users tend to search. Hence, you also need to understand the psychology of your target audience.

2. Meta Tags

Meta tag descriptions are another important element of any SEO strategy. It is important to include the most relevant keywords in your page titles and descriptions because search engines usually find relevant search results based on the keywords used in the meta tags. However, make sure you don’t overdo it. Or, it may be considered as an attempt to manipulate the search algorithm.

3. Content

The quality of your content plays a major role in improving your search ranking. Just posting more content to your website or article directories is not enough. You should focus more on posting quality content. Google now uses a number of criteria to determine whether the content is likely to help the real users. It is also important to include the right keywords in the content. Another important thing to consider is keyword density. Ideally, your text-based content should have the keyword density of two percent or even less. You can also consider inserting the keyword in the title and URL. Some people think that inserting keyword anywhere is okay. The strength of a keyword decreases once you push it from left to right in the title and top to bottom in the body. Hence, it’s better to start with your main keyword(s). Apart from this, ensure that you are using your primary keyword(s) once in the first two paragraphs at least. Also, always try to shorten your paragraphs. Ideally, a paragraph should not have more than 100 words.

4. Backlinks

Google ranks your website higher when you have quality backlinks in your site. Just having backlinks is not enough. You should try and earn quality links. As a means to that end, you can submit press releases or post articles in high-rank websites in your niche.

via Dynamic Marketing