In the first part of this article series, we touched upon SEO trends like voice search, link building and image-based search. Here are some more prominent SEO trends of 2018 that SEO services providers need to watch.
1. Mobile SEO
It comes as no surprise that almost 60 percent of internet searches today are carried out by mobile phones! And why not! Smartphones have become our all-time companions. For most of us, our phones are the first items we seek on waking up in the morning! This is why mobile SEO is likely to pick up pace in 2018. Effective strategies for mobile SEO include creating mobile-friendly websites, leveraging browser caching, boosting page speed and load times.
2. Artificial Intelligence
This might well be the year when artificial intelligence will be leveraged by prominent search engines. Google’s Rank brain, which is more like a robot than a search engine assistant, will help in better understanding of the data we publish on our websites and will possess the ability of better comprehension of user intent. Search engine optimization strategies will therefore need to be equipped with artificial intelligence, in order to keep pace.
3. User Experience
In 2018, user experience based SEO strategies would rule the roost. Giants like Google are concentrating a great deal on offering the best user experience. Important considerations should be site speed, readability, navigation structure and so on. As SEO consultants will advise, search engines today can take a closer look into the usage habits of users and tweak their services accordingly.
SEO strategies are all set to undergo radical transformations in the years to come. It is all about keeping pace and seeking the best outcomes from a transformed scenario.
via Dynamic Marketing
Digital marketing and its subset SEO evolve with time. The best way to become an SEO expert is to stay updated with the changing algorithms and trends. Now that 2017 draws to close, we look at some of the more prominent SEO trends that were nascent this year but are likely to become way more significant by the time 2018 gets over.
1. Digital Assistance and Voice Search
Voice searches have radically transformed the way we communicate or process information. Digital assistants can actually change our search patterns. Going by Google statistics, almost 20 percent searches are already performed through voice commands. With voice search emerging as a major trend, SEO is likely to move more towards verbal expressions and long tail keywords.
2. Stronger and more effective link building
In 2018, a successful search engine optimization strategy would be the one that dwells upon relationship building and managing to leverage links and contacts that are likely to be beneficial in the long run. For instance, SEO training courses should teach individuals ways to include guest blogs as an integral part of their links, without affecting the reputation of the brands. Spam links will also have to be handled with dexterity.
3. Visual Search
Search engine giants like Google are working on an image-based search system where the use can use images and graphics instead of words or voice commands when conducting an online search. It is interesting to note that rich visual content boasts of higher clicks on most search engine sites. Image searches can prove to be truly helpful not only for checking out on a specific product or service but also for educational purposes.
These are just some of the trends that are likely to be predominant this year. We will be looking at more trends in the next part of the article.
via Dynamic Marketing