Once the basic tasks of setting up a formidable SEO strategy has been accomplished, your SEO services specialist may suggest you to add a few more to your checklist before you can launch your website. We look at some more of these tasks to pay heed to.
Conduct a keyword research
Performing a comprehensive keyword research is one of the most important steps to undertake. List out all the products and services you offer. Create as many combinations of words and phrases for representing these products and services as possible. Once you have a comprehensive list of options, you need to use the Google Keyword Planner for checking on their performance. Shortlist ones that register highest response rates and use them in your content.
Your SEO consultant will be able to assist you in arriving at a performance based list of expressions that will click for your website.
The URL, the Page Title and the Meta Description
Creating a friendly URL structure helps in ensuring higher search engine results. Having a suitable URL ensures higher ranking. You need to include the more important keywords in your URL and make them more meaningful. Using hyphens and underscores are equally important as well. Dynamic URLS should be avoided as well.
The title tag represents the Webpage. The title must be uncommon and must include keywords sparingly. However, the keywords should not be stuffed in the description. It should be readable and meaningful and the important keywords should be used first.
The Meta description is a short summary of the web page. It should not be above 160 characters in length. It should be a compelling statement that can.
Creating unique content that is suited to a target audience
The content you create should be unique and has to be targeted to your choice of audience. Use keywords and key phrases judiciously.
These are the basic steps to undertake for ensuring a robust SEO strategy. You can continue to build on the same as you go.
via Dynamic Marketing
Setting the ball rolling in a start-up may not be an easy feat. Regardless of the nature of company in question, there would be plenty of work to do. Be it, financing, staffing, resource planning, testing or paperwork; they would all need an equal amount of attention. And there is also a SEO strategy to devise and implement. Your SEO expert will provide a basic SEO checklist that can help. Here is an SEO checklist for your website.
Begin by installing Google Analytics
Google analytics is the best analytics tool that is available in the market and it is free. When measuring the success of your SEO strategy, the most common metric that comes up is the keyword ranking. However, if you choose to focus on the SERP positioning of the website alone, you will be missing out on the bigger picture. This is why a comprehensive analytics tool is important in order to have a clear understanding of how the organic traffic is being converted. Even the most basic SEO training course will help you learn how to use this analytics tool.
Use the Google Search Console
The Search Console is a free tool that is provided to those who manage websites, by Google. It was previously called Webmaster tools and is used for getting data about the status of the website and its organic performance in the search engine. You can use this very handy tool to check if your website has duplicate content and can also keep a tab on the search engine rankings. It also helps you check how many people visiting your website and the click-through rate of your web pages.
Watch out for errors and broken links
Search engines reach out to your websites through these links. Therefore, if there are crawl errors or broken links, the search engines may not be able to find your website content and hence may not be able to perform the indexing and push traffic into it.
These complete the basic SEO checklist for your website. We will be looking at more such important points in the second part of the checklist.
via Dynamic Marketing