SEO Tips for B2B companies

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Every business, irrespective of their size and target audience, needs a strong online presence. However, SEO for B2B needs a different approach than SEO for B2C requires. This is mainly because B2B firms often have multiple decision makers and their products or services are usually more expensive than B2C products or services. As a marketer, you can expect a longer sales cycle in B2B. Also, B2B customers require more convincing. If you have no idea how to optimize your B2B business for search engines, you can seek professional help from an SEO expert. Alternatively, you can join an SEO training course and do your own SEO. Here are some useful tips for B2B SEO.

Use Google My Business listing

When you search for a particular company online, you may find its details, including name of business, address, map, and operating hours on the right hand side of your search results page. This means that the company you’re looking for is listed in Google My Business. You too can list the details of your company in the Google My Business page. This not only helps your customers find you online, but also helps improve your search ranking.

Add a FAQ page

The FAQ page of your company website is a chance for you to answer the frequently asked questions about your business. More importantly, you can insert long tail keyword phrases naturally into this page, which would help improve your SEO.

Use responsive designs

Most B2B customers today make online searches on their mobile devices. You should make your website mobile-friendly, so that they can easily browse your products and services online.

Provide useful content

In addition to how-to articles and top lists, you can consider posting white papers and case studies on your website. Allow interested readers to download the content from your site. This is a great way keep your B2B prospects engaged.

via Dynamic Marketing

4 SEO Secrets Every Business should Know

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If you are planning to seek professional help for SEO, you are not alone. Businesses of every size need a strong online presence today, and most of them are turning to SEO for best results. Unfortunately, not all of them get the desired results despite spending a lot of time and money on SEO services. The reason why only a few people get success with SEO is because only a few actually know the secret sauce to SEO success. In this article, we are going to reveal some of the secrets that no SEO consultant will tell you.

1. Post updated content

Most search engines, including Google, prefer updated content. You should keep updating your content frequently. In other words, make sure you’re providing the latest information to your readers. Neither your human readers not search bots prefer outdated content.

2. Quality content is not enough

Great content cannot help improve your search ranking until you take the necessary steps to make the content visible in the online space. For instance, you should post your content to the top publication channels and use the top networks to promote them.

3. Do your best and leave the rest

SEO is a vast subject. No one knows it inside out. Google’s algorithm changes almost every day, with no announcements made for most of the changes. So it is nearly impossible for an SEO consultant to know everything about how search engines rank websites. All you can do is to keep yourself updated. Do the best you can do and leave the rest. Results are never guaranteed.

4. Link building is not dead

Contrary to a popular misconception, link building still works. And links are still an important ranking factor. While experts recommend focusing more on naturally earning links, you may sometimes deliberately try to attract links from quality sites, bloggers and marketers. Generating quality content for the purpose of link building could be an effective SEO strategy.

via Dynamic Marketing

Online Marketing Tips for Small Business

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More than 80 percent of the consumers research online before making a purchase, according to a recent report by Forbes Magazine. Clearly, businesses of every size need to take the necessary steps for boosting their online presence. Still, some small business owners are reluctant to invest in online marketing, because they think the cost would be high. But the fact is; internet marketing could be more affordable than traditional marketing. To get the best benefits of online marketing, however, you should keep updated with the ever changing search engine algorithm and trends. If you are new to this field, you can hire an SEO expert or join an SEO training course. Here are some useful online marketing tips for small businesses.

Blogging

When the purpose is to improve your online presence, there is no alternative to blogging. The more you post useful blog articles, the better would be your chance of getting noticed. However, for best results, you should ensure both frequency and quality of content. If you want to write your blog articles yourself, consider following SEO best practices for blog writing. Otherwise, you can hire an experienced copywriter for the job. In either case, your focus should be on creating informative content that the readers find very useful. You can try creating simple how-to articles, top 10 lists, and tips on interesting topics in your industry. Make sure you identify and use the right keywords in each blog post.

Social media marketing

Using social media to engage with your existing and prospective customers is a proven way to boost your online ranking. Almost every business use this technique nowadays. However, not all businesses know how to use this marketing tool effectively. Instead of using the routine techniques social media advertising, try something new. Consider adding a personal touch to your social media messages. For instance, when responding to a question on your Facebook or Twitter account, you can mention the name of the customer. You can also send personalized marketing messages to CEOs of companies you want to do business with, for more effective B2B marketing.

Email marketing

Another very effective online marketing channel is email marketing. If used wisely, this marketing tool can get you more business than you could even think of. For best results, consider targeting a niche audience, with highly useful content. For instance, if you are targeting shipping industry professionals, consider sending newsletters, shipping news, and blogs written by shipping industry experts. Also, do not include a sales pitch in every email.

Ideally, your first few emails should not have any sales pitch at all. You first need to earn the trust of your readers. Once they are convinced that you’re trying to help them, without expecting anything in return – you can then gradually introduce your brand and use a call to action.

Finally, you should not ignore the importance of search engine optimization. An SEO expert can help optimize your website with the right keywords. They use a range of techniques, including keyword research and link building to help boost your overall search ranking.

via Dynamic Marketing