Businesses that care about user experience and security integrated HTTPS on their websites long ago. Search engines like Google take security on high priority, and that is one reason why HTTPS is a worthy investment. To the uninitiated, HTTPS stands for Hypertext Transfer Protocol Secure and is a feature that helps to secure communications between browsers and websites. Enabling HTTPS is as important as hiring a good SEO consultant. Read reasons on why this is so.
It helps guard against malware
The first and foremost reason why you should enable HTTPS is that it provides protection to the website. Intruders are constantly tampering with the communication between users’ browsers and your website. These intruders consist of intrusive businesses, malicious attackers, and ISPs and businesses injecting into pages.
Without HTTPS-enabling, these intruders can trick your customers into installing malware or providing sensitive information. Enabling HTTPS can help banish these security vulnerabilities and chinks that intruders can exploit.
It protects users’ security and privacy
It is a common misconception that HTTPS is required only when a website needs to handle sensitive communications. The truth is that unprotected HTTP requests can reveal information about your users’ behaviors and identities.
Intruders also observe the browsing trends of your users to obtain key insights into their online behavior, not to mention deanonymizing their identities. In short, HTTPS is to privacy, what SEO services are to better rankings in search results.
Accelerated Mobile Pages require HTTPS
AMP, which expands to Accelerated Mobile Pages, refers to a feature that helps web pages load faster on handheld devices. An unprecedented amount of web traffic is being generated via mobile devices now, which makes enabling HTTPS even more urgent. This is because loading speed is a primary criteria for ranking web pages in search results. This makes HTTPS-enabled sites better optimized for search engines.
It helps in SEO
As explained above, and as any SEO consultant would vouch, enabling HTTPS helps with SEO. While at the beginning, the boost will be marginal, it will soon grow larger and makes it a step that pays in the long-term. For large businesses, even a marginal SEO boost can result in a significant increase in the number of visitors. With regular testing, your company will soon realize the benefits of this step.
It will help your site get tagged secure
Chrome’s displaying of ‘secure/not secure’ tags for individual websites makes HTTPS more important than ever. If your site asks for credit card or login information and you don’t have HTTPS enabled, you are marked as ‘not secure’. In Chrome, such sites are marked with a broken padlock icon, far right in the browser bar. 97% of e-shoppers usually don’t input credit card information on sites with this ‘not secure’ icon. With search engines becoming even more vigilant, traffic to unsecure sites is set to diminish even further.
Creating a safe space and a smooth user experience is highly important for any company that wants to maximize its digital sales revenue. That is why hiring SEO services and enabling HTTPS on your websites is important.