Top 4 Off-page SEO Techniques

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If you think off-page SEO is only about link building, think again. You can perform a host of other activities outside of your website with a goal to enhance your brand reputation and search rankings. An experienced SEO consultant usually performs both on-page and off-page SEO activities simultaneously to help strengthen your online presence.

While on-page SEO focuses on title, meta descriptions, internal linking, and webpage content; off-site SEO is more concerned about social media marketing, link building, article submission, and blogging. The main aim of off-page SEO is to build a positive perception of your company or show your brand in good light to both human users and search engines. If you are planning to hire SEO services, make sure the company you are hiring uses the following off-page SEO techniques, for the best results.

1. Social media

With more and more people using social networking sites like Facebook, Twitter, and LinkedIn, businesses today not only should mark their presence in these sites, but they should also have an effective game plan for social media management. If possible, you can build a dedicated team for posting, tweeting, liking, re-tweeting, and responding to comments on your social media channels. Search engines like Google usually consider social media engagement as an important indication of what value a company provides and how users perceive the brand. You can also use social bookmarking as a means to strengthen your social presence.

2. Link Building

Link building is one of the most effective off-page SEO techniques you can use. It works by having other websites referring to your website. There are many ways to earn quality back links. For instance, you can get your links posted in yellow pages, customer forums, article directories, and blog directories. It is also possible to participate in link exchange schemes. However, search engine algorithms are being upgraded constantly. So some methods of link building that used to work well in the past may do more harm than good now. Hence, it is always a good idea to hire a seasoned SEO consultant for link building.

3. Guest blogging

Guest blogging has always been an effective off-page SEO technique. However, now you need to use this tool in a slightly different way to get the best results. Earlier, marketers used to do guest blogging with the only purpose to earn back links. Now that Google penalizes any attempt to build links in exchange of something, you should not use guest blogging the same way. Instead, you should see guest blogging as an opportunity to build rapport with quality sites in your niche. For instance, you can post comments to their blogs and leave a link of your website there.

4. Infographics Submission

Infographics, as the name suggests, is a combination of text and visual content. Users today find them very useful; because they help digest loads of information quickly. There are many sites where you can submit your infographics and put a reference link to your website or blog. That is a great way to drive more traffic to your website and improve your search ranking.

via Dynamic Marketing

Signs Your Business Should Invest In SEO

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Almost every business today has a website. But, having a website doesn’t mean your company has a strong online presence. Maybe your website is nicely designed and has quality content, but it may still fail to attract the right prospects and even worse have a very low conversion rate. If you think your website is underperforming, you should hire an experienced SEO consultant to help improve your website’s search ranking. However, before you taking any such steps, you should be absolutely sure you should invest in SEO services. Here are some telltale signs your business needs professional help for SEO.

Your website not showing up in search results even when you’re searching for your company name

Imagine someone searching for your company with the exact name, but still not finding your website in the first page of Google search results! Believe it or not, this happens. Try it and if you don’t find your company on Google, be alarmed. This means your website has very low online visibility. Maybe the name of your company is quite similar to other more popular search terms, such as, another company, a product, or a service. It could also be that your website is not showing up in search results because it has been blacklisted by Google. Whatever the reason, it is high time for you to contact an SEO consultant and sort out the problem as soon as possible.

You are spending too much on PPC, but still not getting the desired results

Contrary to what most marketers believe, SEO and PPC complement each other. Typically, pay-per-click delivers quicker results, but it is quite expensive. On the other hand, SEO takes some time to deliver results, but the results are long-standing. In addition running an SEO campaign does not burn as big a hole in your pocket as PPC does. If you have been spending a huge amount of money on PPC but still not getting the results, it is time to revise your online marketing strategy. Maybe it is time to try SEO services.

Google Maps cannot locate your business

Thanks to an increasing popularity of local search, most consumers today search online for local vendors. If your business is not showing up in Google Maps, you are missing out prospects. More importantly, it is a telltale sign that your company needs to invest in SEO. Search engines spot your location and contact details from multiple online sources, such as your website, press releases, news, other sites, articles, blogs, and even YouTube videos.

If you have different names and contact numbers listed in different sources, Google may get confused and eventually refrain from listing your company in Google Maps. This means whether your website is listed in Google Maps is one of the critical factors that may affect your online reputation. Fortunately, you can correct this problem. Just ask your SEO consultant to rectify the names and contact details in all sources. Also, consider hiring a reliable SEO company that has years of experience in helping businesses improve their search rankings.

via Dynamic Marketing

4 Basic Elements of an SEO Strategy

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Isn’t it frustrating to see your competitor outranking your website? You even tend to lose your temper when you fail to understand how they are doing it. However, you must understand that SEO is changing and you have to change your online marketing strategy accordingly. If you don’t have time to keep updated with ever-changing search algorithms, it would be a good idea to hire an SEO consultant. Investing in SEO services helps you concentrate on your core business, while someone else is doing the SEO for you. However, as a smart marketer, you should at least know about the basic elements of SEO. Here’s a look.

1. Keyword research

The research for promising keywords is the first step to a successful SEO strategy. You need to learn the process of using Google AdWords Keyword Tool and for that, you can take the tutorial from YouTube. On the other hand, an experienced SEO consultant can also help you in generating relevant keywords for your site. If the keywords are not strong enough, your site will not acquire Google rank. Then your views will be affected. Remember, the longer the keyword, the less competition your site will confront with other websites for that phrase in the search engine. But this doesn’t mean you should use excessively long keywords. It could be a combination of few relevant words that users tend to search. Hence, you also need to understand the psychology of your target audience.

2. Meta Tags

Meta tag descriptions are another important element of any SEO strategy. It is important to include the most relevant keywords in your page titles and descriptions because search engines usually find relevant search results based on the keywords used in the meta tags. However, make sure you don’t overdo it. Or, it may be considered as an attempt to manipulate the search algorithm.

3. Content

The quality of your content plays a major role in improving your search ranking. Just posting more content to your website or article directories is not enough. You should focus more on posting quality content. Google now uses a number of criteria to determine whether the content is likely to help the real users. It is also important to include the right keywords in the content. Another important thing to consider is keyword density. Ideally, your text-based content should have the keyword density of two percent or even less. You can also consider inserting the keyword in the title and URL. Some people think that inserting keyword anywhere is okay. The strength of a keyword decreases once you push it from left to right in the title and top to bottom in the body. Hence, it’s better to start with your main keyword(s). Apart from this, ensure that you are using your primary keyword(s) once in the first two paragraphs at least. Also, always try to shorten your paragraphs. Ideally, a paragraph should not have more than 100 words.

4. Backlinks

Google ranks your website higher when you have quality backlinks in your site. Just having backlinks is not enough. You should try and earn quality links. As a means to that end, you can submit press releases or post articles in high-rank websites in your niche.

via Dynamic Marketing

Top Reasons to Enable HTTPS on Your Website

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Businesses that care about user experience and security integrated HTTPS on their websites long ago. Search engines like Google take security on high priority, and that is one reason why HTTPS is a worthy investment. To the uninitiated, HTTPS stands for Hypertext Transfer Protocol Secure and is a feature that helps to secure communications between browsers and websites. Enabling HTTPS is as important as hiring a good SEO consultant. Read reasons on why this is so.

It helps guard against malware

The first and foremost reason why you should enable HTTPS is that it provides protection to the website. Intruders are constantly tampering with the communication between users’ browsers and your website. These intruders consist of intrusive businesses, malicious attackers, and ISPs and businesses injecting into pages.

Without HTTPS-enabling, these intruders can trick your customers into installing malware or providing sensitive information. Enabling HTTPS can help banish these security vulnerabilities and chinks that intruders can exploit.

It protects users’ security and privacy

It is a common misconception that HTTPS is required only when a website needs to handle sensitive communications. The truth is that unprotected HTTP requests can reveal information about your users’ behaviors and identities.

Intruders also observe the browsing trends of your users to obtain key insights into their online behavior, not to mention deanonymizing their identities. In short, HTTPS is to privacy, what SEO services are to better rankings in search results.

Accelerated Mobile Pages require HTTPS

AMP, which expands to Accelerated Mobile Pages, refers to a feature that helps web pages load faster on handheld devices. An unprecedented amount of web traffic is being generated via mobile devices now, which makes enabling HTTPS even more urgent. This is because loading speed is a primary criteria for ranking web pages in search results. This makes HTTPS-enabled sites better optimized for search engines.

It helps in SEO

As explained above, and as any SEO consultant would vouch, enabling HTTPS helps with SEO. While at the beginning, the boost will be marginal, it will soon grow larger and makes it a step that pays in the long-term. For large businesses, even a marginal SEO boost can result in a significant increase in the number of visitors. With regular testing, your company will soon realize the benefits of this step.

It will help your site get tagged secure

Chrome’s displaying of ‘secure/not secure’ tags for individual websites makes HTTPS more important than ever. If your site asks for credit card or login information and you don’t have HTTPS enabled, you are marked as ‘not secure’. In Chrome, such sites are marked with a broken padlock icon, far right in the browser bar. 97% of e-shoppers usually don’t input credit card information on sites with this ‘not secure’ icon. With search engines becoming even more vigilant, traffic to unsecure sites is set to diminish even further.

Creating a safe space and a smooth user experience is highly important for any company that wants to maximize its digital sales revenue. That is why hiring SEO services and enabling HTTPS on your websites is important.

via Dynamic Marketing

Debunking 5 most Common SEO Myths

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The world of SEO is riddled with myths and misconceptions. Despite there being a lot of information, organizations persist with rumors and lose out on the benefits of SEO services. While some companies believe that SEO is expensive, some go to the extent of believing they don’t need it. Organizations also fall for the instant benefits PPC and AdWords offer and overlook the much more valuable long-term benefits. Here is debunking 5 most common SEO myths.

1. Links should be earned, and not built

This myth was born after the punishing of certain sites that were into link-building by Google’s Penguin update. This led to widespread belief that earning links by creating rich content on sites, instead of building them, was the way to go. This was only half the truth, as the sites banned had been indulging in unethical link-building. The truth is that link-building is as relevant as ever. Use online resources to determine what kind of content is being shared by your users.

2. Keywords are no longer important

Nothing could be further from the truth. Even though cramming keywords into content is still not advisable, they are still a fundamental element of search engine optimization. Discuss the possibility of using keyword variations, surrounding content, and themes with your SEO consultant. In addition, your aim should be to place keywords naturally in the following sections on each page:

• Page title
• Meta description
• Page content
• H1 header
• H2 headers
• Alt text for images

As always, make sure that the content on your site has a smooth flow and is grammatically correct.

3. SEO needs to be done only once

Hiring an SEO consultant on permanent basis allows you to keep adapting to updates and algorithms. A few reasons why companies need to keep up with their SEO link degradation, rivals’ persistent efforts to outdo you, and outdated content. Barring very few businesses with niche audiences, almost every organization needs round-the-year checks. Another matter for concern is the misconception that SEO can be automated.

4. AdWords helps improve organic search

This is another age-old myth that should be debunked now. The paid ads at the top of search results and Google AdWords are totally different from organic search results. Google doesn’t use AdWords listings data for its organic algorithm. However, AdWords is extremely advantageous when used with great SEO, since it can boost overall exposure by giving companies ads and organic results. The cost investment for AdWords, too, is greater when compared to SEO services.

5. Images and videos don’t count

Actually, images and videos help your site in two ways. First, they help to create a better user experience, since photos, infographics, illustrations, and images that make content easy to consume. The other benefit is an increased relevance with respect to keywords. Have your SEO consultant optimize your images using alt text, and it will open up an entirely new channel for traffic. This helps to rank well in the image search results. The final step is to review image optimization by auditing it on a platform like WooRank.

via Dynamic Marketing