Top SEO Tips for 2017

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Search engines are fast coming up with fresh updates, and SEO techniques are rapidly changing. Businesses not only need to hire the best SEO services, but be in sync with the latest trends. Tricks and techniques that were relevant in 2016 aren’t merely ineffective; they can even hurt your rankings. Optimization of sites for handheld devices and quality content are as relevant as ever. Here are the top SEO tips for 2017, recommended by experts.

Optimize on the basis of user intent

2017 will be about answering actual search queries and not just using old on-page SEO techniques. Your headlines and meta-descriptions, too, should be focused. Google’s algorithm has evolved to include ‘rich results’ that provide the best answers at the top. Ask your SEO consultant to look at queries and not simply create keyword-rich content. Knowing your target audience helps to create quality content on a diverse range of topics.

Continue building quality back links

Back links will continue to help to attain good rankings even in 2017. The only caveat is that this year, the quality of links will matter a lot more. Paid links and blog comments not only don’t work, but they can negatively affect your site. Instead, focus on earning links through outreach, high-quality content, and influencer marketing. Guest blogging is another effective strategy to achieve quality backlinks.

Improve browsing experience

SEO services are focusing on facilitating better browsing experience in 2017. User experience actually begins even before someone visits the site. Improve it by testing the site link and fix any broken links, also keeping in mind smooth crawling and readability. Sites that are regular sites allow faster browsing. If your site is getting slow, it could be due to heavy images or unnecessary scripts. Experts also suggest that this year could be the time to start experimenting with AMP.

Format to improve readability

It is 2017, and a lot of sites have still not formatted the content on their sites. A study by Nielsen suggests using three ways to improve readability. The first is to use shorter paragraphs, with 3 sentences each, at the maximum. Another very important point is to keep sentences short. Since people scan content on the internet, make it easy by using ample sub-headers. Lastly, use bullet points to organize data.

Make the most of YouTube SEO

More than half of all Google keyword searches come up with at least one video. Further, 82% of these videos are from YouTube. YouTube records more than 3 billion video searches on a monthly basis, more than Yahoo and Bing combined. In 2017, one effective way to get on top of the first page is to ask your SEO consultant to focus on YouTube SEO. This will also help you receive traffic from YouTube.

Focus on reporting and analytics

Establishing an analytics platform will help track micro and macro events and improve marketing strategies. Start identifying parts of the site with the most UX issues and parts that appealed to the customers. You can use tools like Datastudio and Wayback Studio to get a comprehensive insight into how your marketing and content are performing.

via Dynamic Marketing

Tips for Improving Your Local Visibility Online

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Search engines are constantly taking out new updates and websites are increasingly vying with each other to achieve local visibility. Optimizing your site for actual visitors and not just search engines is necessary. That is the reason why more businesses are using SEO services.

The reason is that half of all local searches on mobile convert within a day. Singapore ranked #1 worldwide in LTE speeds in 2016, which means more users are using their phones to check reviews of products online. Here are some tips on improving local visibility online.

Claim online company profiles

While improving local visibility, a lot of businesses miss the chance of capitalizing on online company profiles. This begins with securing one’s Google My Business Page, and updating it regularly. Optimizing the page will require updating it to mention the current location, contact details, and other relevant information. Also claim local listings on Bing Local, Yahoo Local, among other popular directories. Do not forget industry specific directories.

Invest in search engine optimization

Hiring SEO services or even a good SEO consultant can do the job for you. Perform research using local area specific, long tail keywords. Include keywords in page titles and include the name of the area in landing pages. It is also important to get a domain name with the local area name and ask your SEO consultant to optimize local directories. It is also worth spending time on creating quality content.

Focus on building quality links

Building quality links, not just random ones, is important. Linking to and from major websites is also good for SEO and the credibility of your company. You can even consider hosting/sponsoring local events and sharing event page links on your site. However, be warned against spammy links, and remember that ranking must be done naturally. Websites with good search engine optimization often get Wikipedia links, which is highly desirable. This is why hiring a good SEO services company is highly important.

Improve your social media profiles

Links from social media are equally important to boost local visibility, so create an effective social media strategy. However, trying to be active on every platform can backfire, so identify those that are conducive to your industry. Keep posting updates and messages to your target audience regularly. Another point is to engage customers, and interact with them on a regular basis.

Respond to reviews

Eight out of 10 customers trust online reviews when it comes to making a purchase. You want more and more of your satisfied clients to write positive reviews. Talk with these clients and encourage them to highlight the aspects of your products/service they liked the most. Inform your customers about different review sites as well. It is important to respond to both negative and positive reviews, as this reflects on your professionalism and commitment to improve.

Make your website mobile-friendly

Singapore is ranked first in Southeast Asia in both Smartphone penetration and mobile internet subscriptions. Websites that aren’t mobile phone friendly are at a disadvantage, since most searches are made using handheld devices these days. After hiring an SEO consultant, the most important businesses should ideally make is making their site navigable on mobiles.

via Dynamic Marketing